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Home » Hair Care

WELLA at New York Fashion Week

Submitted by Sara on February 19, 2010 – 1:47 pm3 Comments

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Wella Professional Haircare took it to another level with the gorgeous multi color extentions they added to the models hair for the show. Wella and lead colorist Eva Scrivo crafted runway looks to complement the DKNY and Cynthia Rowley Fall 2010 collections at New York Fashion Week.

The Hair Color: Wella Professionals Koleston Perfect Special Mix shades were used to completely saturate the natural hair extensions with rich, vibrant, jewel-toned shades of the collection. The sophisticated nuances of the Special Mix collection allow for creativity without limits – turning any color fantasy into a reality on the runway or in real life. The multi-dimensional tones and layers reveal sensuous colors in a range of shades, while embedded with an element of surprise.

DKNY

The Look: A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look.

 The Hair Color: Using Wella Professionals’ new Blondor collection to achieve the palest of blondes, and both the Koleston Perfect permanent and Color Touch demi-permanent collections to create a gorgeous palette of naturals, handpainted extensions were created within the natural color palette of the models’ hair. The range reflects beautiful dimension in a variety of hues – from medium brown to a beautiful spectrum of blonde shades.

 The Products:

  • System Professional Volumagic: Natural hold styling foam for long-lasting volume
  • System Professional Hypercurl: Provides texture and definition to curl patterns

 Step-by-Step Styling

  1.  Prepare damp hair with System Professional Volumagic and blow dry with a large round brush, creating a soft wave and giving direction for the side part.
  2.  Rake hands through hair to loosen the waves, pulling to the side of the part and fasten the low side ponytail.
  3. Leave hair on the opposite side of the ponytail loose around the face to balance the asymmetry of the look.
  4.  Lightly smooth System Professional Hypercurl on the length of the ponytail for separation and added texture.

The extentions are still classy but bright and fun at the same time. I have always loved crimped hair so its fun for me to see that technique used. Im thinking about digging out my iron for the weekend…. :) What do you think? Do you like the look?

About the author

Sara wrote 580 articles on this blog.

I am blogging from San Francisco, CA. I love Makeup, Skincare and Beauty in general. Reality TV and Lifetime movies are my favorites! Want to know more? Click on the About Me tab at the top!! Xoxo! Sara

Xoxo! Sara (All Cosmetic items discussed in the above post were purchased by me. Anything written is my own opinion and not influenced by any other person or company).
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